Insights

The FMCG Weekly News October Week 2

03/11/2021

Follow your shopper weekly!

Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.

At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown - giving a closer reality which allows us to measure the consequences of future behaviours.

Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.

What do we see post lockdown?

Coupled with the lifting of curbs and social distancing measures from late September, FMCG spending gets back to normal level in the week ending 10 October.
Food sectors lose share in consumers’ basket, while Non-food products are recovering in recent weeks.
Hyper & Super have gained back share since late September as people are allowed to go out at the expense of Minimarket.

For more details, we invite you to have a look at the update of October Week 2 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.

If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.