Insights

The FMCG Weekly News September Week 1

22/09/2021

Follow your shopper weekly!

Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.

At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown -giving a closer reality which allows us to measure the consequences of future behaviours.

Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.

What do we see so far?

After reaching the historical peak in week ending 22nd August, FMCG spend drops in the latest 2 weeks to almost pre-Covid level due to a stricter "stay-at-home" order from 23rd August.
As a result of people having stocks at home and being not able to go out, they have less shopping trips and also spend less per trip.
Dairy is the sector experiencing the spending cut the least while the purchase toward Packaged Food is cooled down.
All growing channels like Minimarket and Online are slowing down in the recent weeks under the impact of stricter movement control.

For more details, we invite you to have a look at the update of September Week 1 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.

If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.