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31/07/2024
Decoding Brand Choices in Asia
Let's the decode the brand choices in Asia with us.
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10/07/2024
Brand Footprint 2024: Decoding brand choices in Vietnam
Meet the movers and shakers that shape Vietnam's FMCG landscape in 2023
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08/07/2024
Maximise ad effectiveness in Southeast Asia
Maximising ad effectiveness in Southeast Asia, a joint report by Kantar Worldpanel and Meta.
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24/04/2024
Webinar: Vietnam Shopper Pulse 2024
Is your brand keeping pace with evolving shopper behaviour in Vietnam?
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27/03/2024
Report: Vietnam FMCG Outlook 2024
Identify the shifts shaping Vietnam's FMCG sector & growth pillars to help brand thrive in 2024.
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20/12/2023
The year in review: 8 FMCG insights that shaped 2023
As we are heading into 2024, what’s a better time to reflect on the insights that shaped 2023?
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24/11/2023
Face Value: Unlocking Global Beauty Insights
In SEA, increasing awareness of hair & skin issues has led to soaring usage of UV sunscreens.
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16/11/2023
Sustainability report: Who Cares Who Does in Vietnam?
Admist rising living costs, what does the consumer sustainability narrative in Vietnam look like?
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13/11/2023
Global report: Unlocking the Foodservice Frontier
Kantar's new foodservice report reveals dining out is back to pre-pandemic levels globally.
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02/10/2023
Webinar: Who Cares, Who Does in Vietnam?
The truths about Vietnamese consumers' attitudes and actions in sustainability revealed.
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13/09/2023
The rise, fall, and resurgence of Eco-Active consumers
How brands need to evolve to tap into the ~$500 billion sustainable shopping spend.
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28/08/2023
Retail evolution: Adapting to dynamic retail landscape
Delve into the changing dynamics of consumer preferences shaping Vietnam's retail landscape.
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07/08/2023
Decoding Consumer Reactions in Uncertain Times
How are consumers reacting to increasing prices and what categories they are willing to splurge on?
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31/07/2023
Asia's Most Chosen Brands 2023
Find out what FMCG players were the most chosen brands 2023.
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17/07/2023
Winning Omnichannel 2023
Worldpanel's new omnichannel report navigates the tides of FMCG change.
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21/06/2023
Reveal Vietnam's most chosen FMCG brands 2023
Uncover the key players shaping Vietnam's FMCG landscape in 2023.
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19/04/2023
Tet 2023: three festive FMCG shopping insights unveiled
Uncover the latest insights on shopping & gifting behaviours during Lunar New Year 2023 in Vietnam.
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27/02/2023
5 key factors influencing Vietnam's FMCG market in 2023
How changing consumer behaviours and external factors will impact Vietnam’s FMCG market in 2023
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27/12/2022
The shopper behaviour data that explains 2022
Huge changes in the world this year have transformed how consumers shop and what they buy.
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23/12/2022
2022: The year in FMCG
Read Kantar Vietnam's most popular reports in 2022.
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09/12/2022
‘Cautious optimism’ around Tet 2023's FMCG growth
Holiday spend is expected to be 7-9% higher than 2022 – but will be tempered by rising prices.
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22/11/2022
Economic Outlook and Pressure Groups
Anticipating buyer behaviour based on economic context and shoppers’ financial situations
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11/11/2022
How inflation impacts FMCG shoppers in SEA?
FMCG players: are you ready to play amidst the inflation in SEA?
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07/11/2022
How meal delivery is transforming Foodservice
Read our global report on the recovery of Foodservice industry after the pandemic.
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31/10/2022
Asia Beauty Trend: Living through inflation & recovery
Uncover Asian Beauty Shoppers’ Behaviour in the Age of Inflation in the year 2022
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25/10/2022
Kantar Report I Vietnam's Beverage Consumption 2022
Our latest report about the key trends and demand segments in Vietnam's beverage consumption habits.
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10/10/2022
[Webinar] Vietnam's Beverage Consumption 2022
Watch our free webinar to discover the latest trends in Vietnam's beverage consumption.
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27/09/2022
Cost of living crisis dents eco-shopping habits
Read the report to understand the reasons behind the declining number of ‘Eco Actives’ shoppers.
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21/09/2022
Understand Beauty Trends in Asia 2022
Join our webinar to uncover beauty shoppers’ behaviour in the age of inflation
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19/09/2022
5 Major Changes in Vietnam’s Consumer Market
Download the report to understand what are the major changes in the Vietnamese consumer persona.
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04/07/2022
Vietnam Brand Footprint 2022
The long-awaited brand ranking report is available!
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04/05/2022
Winning Omnichannel Global 2022
Ecommerce grows its share of the global FMCG market.
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14/04/2022
Tet 2022: A new year of Uncertainty for FMCG market
Unveil the 10 Shopper Insights to remember about Tet 2022.
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12/04/2022
How the pandemic transformed the beauty market?
Our global study reveals weekly makeup usage falls 28% & lipstick usage down 40% compared to 2019.
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05/04/2022
Anticipating Inflation in Asia 2022 & Beyond
Understanding how shoppers react to price & inflation to determine your brand growth strategies.
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23/03/2022
Global Report: OOH Barometer Q4 2021
Out-of-Home snacking and beverages: en route to recovery.
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17/12/2021
Just launched! Vietnam Insight Collection 2022
A review on COVID-19 impacts in 2021 to get ready for 2022.
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25/11/2021
2022: Planning Ahead to Win during Festive
What will consumer spending be looking like for 2022?
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18/11/2021
Winning Omnichannel Asia 2021 - Module 3
How to create the right shopper experience & engagement to evolve and sustain?
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09/11/2021
Tet 2022: Any changes you should be aware of?
Uncover key take-outs to get prepared ahead of prosperous Tet 2022.
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03/11/2021
The FMCG Weekly News October Week 2
Non-food sectors bounce back while demand on Food products are normalizing since beginning of Sep.
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21/10/2021
Asia Webinar: Beauty Trends 2021
Digital ecosystem for Beauty: How to play to win!
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12/10/2021
Winning Omnichannel Asia 2021 - Module 2
How do we continue to ensure that eCommerce brings incremental growth to you and your business?
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29/09/2021
The FMCG Weekly News September Week 2
Within HCMC, the purchases made by government/military is up to 5% of FMCG value in recent weeks.
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22/09/2021
The FMCG Weekly News September Week 1
FMCG spend drops back to pre-pandemic level in the week ending 5th September.
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15/09/2021
Vietnam's 30-minute Webcast Series WHAT NOW WHAT NEXT
Unveil sector performance and behavioral changes under the pandemic and beyond.
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13/09/2021
The FMCG Weekly News August Week 4
A significant increase in basket size drives the high level of FMCG spend in latest week.
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01/09/2021
Winning Omnichannel Asia 2021 - Module 1
How will the future look for eCommerce and Brick and Mortar as mobility restrictions continue?
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30/08/2021
The FMCG Weekly News August Week 3
Packaged Foods cooled down in latest updated week, partly due to less shopping trips.
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19/08/2021
The FMCG Weekly News July Week 4
Packaged Foods hit all time high in terms of share.
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11/08/2021
The FMCG Weekly News July Week 3
FMCG spend remains at a high level in the latest week.
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02/08/2021
The FMCG Weekly News July Week 2
Minimarket has reached the highest share ever, surpassing Hyper & Super in the latest week.
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23/07/2021
The FMCG Weekly News July Week 1
How does the latest wave of COVID 19 impact Vietnam consumers spending in FMCG?
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07/07/2021
Vietnam's top growing FMCG brand owners & brands 2021
Growing consumer base remains key growth driver for 2020’s top risers.
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18/06/2021
Vietnam’s most chosen brands and brand owners 2021
Food brands dominated the ranking of fastest growing brands.
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17/06/2021
Asia 2021: The path of growth from leading FMCG brands
Explore the true impact of COVID-19 in consumers’ behaviours & brand choices across 2020.
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09/06/2021
On-demand Webinar: Brand Footprint Vietnam 2021
Vietnam's most chosen FMCG brands unveiled and brand success stories.
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27/04/2021
2021: Tet Festival in the New Normal
Lunar New Year 2021: Consumer spend on in-home FMCG market continues growing.
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08/03/2021
Kantar’s 2021 Vietnam Insight Ebook
How things unfold in 2021 & beyond after a memorable year of 2020. Order your copy now!
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02/03/2021
Coming soon! Kantar's 2021 Vietnam Insight Ebook
Pre-order your copy!
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18/12/2020
Asia Consumer Insights Q3 2020
FMCG in Asia sustains a positive growth by 3.1% in Q3 2020
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01/10/2020
Webinar: Sustainability from Vietnamese perspective
Vietnamese consumers beliefs and actions towards sustainability.
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08/09/2020
The increased opportunity in environmental concern
Join us for the webinar to understand what consumers expect from your brand around sustainability.
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04/08/2020
Value for money retail: Discounters or Private Label?
Let's discuss on growth opportunities for value-for-money retail models in Asia & Vietnam market.
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03/08/2020
New report out: What now? What next?
The C-19 pandemic has uncovered a number of New Needs and New Behaviours overall FMCG categories.
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17/07/2020
How COVID-19 transformed the world’s shopping habits
The world’s shopping habits were transformed, according to our new Winning Omnichannel publication.
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03/06/2020
Living in COVID-19 times
Read our latest whitepaper Living in COVID-19 times Asian consumer/shopper reaction during lock-down
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19/05/2020
Webinar: New normal post lockdown - Myth or reality?
Since we are returning to normal, any changes observed among Vietnamese in the way of living?
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15/05/2020
COVID-19: 10 thoughts on its impact across Asia
Welcome to the Asia edition of “ten slides to make you think” series.
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31/03/2020
COVID-19: Consumer impacts in Vietnam Rural areas
FMCG growth in Rural showed a slowdown in the 1st two months of 2020.
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16/03/2020
COVID-19: Vietnam's consumer changes & retail movements
Changes in Vietnamese consumer purchasing behaviors and movements in retail landscape.
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02/03/2020
COVID-19: Asians worried sick about financial health
Financial health beats well-being as top fear.
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28/02/2020
Beauty categories during the epidemic outbreak
How will personal care and beauty categories perform after the outbreak of Covid-19?
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26/02/2020
Kantar applies artificial intelligence to your shopping
Kantar applies Singapore-developed AI technology to the growth challenges faced by CPG brands.
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25/02/2020
Conjectures about the Paper Products after the epidemic
Four Conjectures about the Development of Household Paper Product in the Post-epidemic Era.
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20/02/2020
COVID-19’ impact on Vietnam FMCG market
Changes in Vietnamese consumers' behaviors during the outbreak and the post-epidemic period.
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19/02/2020
Impact of COVID-19 Outbreak on FMCG Market During CNY
The wide spread epidemic will have a profound impact on FMCG categories in Q1 and possibly in Q2.
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16/02/2020
New opportunities for dairy amid epidemic
During the Coronavirus outbreak shoppers have increased their demand for dairy.
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16/02/2020
How can beverage brands survive the epidemic?
6.5 billion liters beverage was contributed by China’s top 27 cities in out-of-home consumption.
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13/02/2020
Vietnam Insight Handbook 2020
Facts, comprehensive insights and forethoughts about consumer and shopper trends in Vietnam.
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12/02/2020
Kantar adds YouTube to measure impact of advertising
We have increased the size of our digital coverage by adding YouTube measurement to our CMM service.
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04/02/2020
How does an epidemic affect consumer purchase behaviour
How consumer behavior changes might bring new challenges and opportunities during the outbreak.
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08/01/2020
Asia Consumer Insights Q3 2019
The future of Convenience Stores across Asia, particularly in Taiwan and the Philippines.
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17/12/2019
Vietnam Beauty: When basic is not so basic
Influencer marketing and Omnichannel experience will play a more significant role in beauty market.
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27/11/2019
Health and natural looks drive beauty sales in Asia
Personalised and customised beauty ranges will be more important in 2020 in Asia.
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26/11/2019
Just launched! Winning Beverage sector report
Explore Vietnamese consumers' purchasing and drinking habits to win new consumers.
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14/11/2019
New report out: Winning food & drink occasions OOH
Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.
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14/11/2019
Webinar – Beauty trends in Asia
Our upcoming paper looks at how beauty is in transformation with the changing lifestyle of Asians.
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05/11/2019
Vietnam Webinar: Winning Beverage sector
360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption.
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28/10/2019
Webinar: Winning food & drink occasions
Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.
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22/10/2019
Asia Consumer Insights Q2 2019
Ramadan: Embracing festive opportunities to win consumers in Indonesia and Malaysia.
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25/09/2019
New report out: How to grow in today’s retail landscape
The important role of emerging channels to enable growth in Vietnam market.
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19/09/2019
Webinar: Winning Omnichannel in Vietnam
Findings on how retail landscape evolves in Vietnam market.
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10/09/2019
New publication out: Consumer response to plastic waste
Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?
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04/09/2019
Webinar: Who Cares, Who Does? Consumers & plastic waste
What do consumers think of plastic waste today?
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11/07/2019
Asia Consumer Insights Q1 2019
Find growth in Lunar New Year season in China and Vietnam.
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03/07/2019
New report – Winning Omnichannel to grow in retail
What will influence the global FMCG picture as we enter a new decade? Find out in our new report.
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02/07/2019
Webinar: How to be picked off the shelves most often?
Key learnings from Asia Brand Footprint 2019 for brand growth in Vietnam FMCG market.
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10/06/2019
The first Asia’s most chosen FMCG brands ranking is out
The ranking includes China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan & Vietnam
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10/06/2019
Vietnam's most chosen FMCG brand owners and brands 2019
Explore how these brands have managed to be picked off the shelves most often.
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06/06/2019
Global online FMCG sales grew by 20% in 2018
FMCG's online sales grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide
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30/05/2019
Asia Brand Footprint 2019 is coming soon
Discover the most chosen brands 2019 in Asia and Vietnam
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15/05/2019
Brand Footprint report, the new FMCG ranking is out
The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.
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10/05/2019
Tet 2019 The blossom of FMCG market
Tet value hit the highest peak over the last 3 years marking a successful season for the FMCG market
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06/05/2019
New webinar unveils the latest Brand Footprint ranking
New Brand Footprint rankings unveiled. Get a closer view on growth opportunities in the FMCG market.
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04/04/2019
Innovation - Unlock the possibilities
Discover the latest findings of new launches in Vietnam and how to maximise its impact.
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29/03/2019
Out Now: Insight Handbook 2019
An e-book of the markets, trends, segments, products, and methods that hone your business intuition.
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21/03/2019
Asia Consumer Insights Q4 2018
Consumer spending is fairly positive across the region.
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18/03/2019
Kantar moves to single brand
All Kantar's services and offerings will be delivered under the Kantar brand name.
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21/02/2019
New report out: How at-home consumption is changing
In our new report we found out why healthy snacking is on the up or how menus are getting simpler.
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18/02/2019
Centennials at 21
Gen Z’s growing influence on spending and brand loyalty.
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14/02/2019
How to measure innovation success beyond sales?
In our new publication "Innovating for Growth" we analysed more than 1,800 new product launches.
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23/01/2019
Regional Differences In The Season of Giving
Understanding regional differences in gifting culture to maximize the business growth at Tet.
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20/01/2019
Webinar: How to measure innovation success beyond sales
Sign up now to learn all the insights that will be included in our upcoming publication.
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13/12/2018
Asia Consumer Insights: overall FMCG growth by 4.2%
FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.
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10/12/2018
Out-of-Home Panel Launched in Vietnam
A new panel measures regularly major convenient F&B purchased for consumption away from home.
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27/11/2018
Generating incremental growth through promotions
Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.
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18/10/2018
Tea vs Coffee: The battle for the Vietnamese tastebud
Explore an interesting picture on out-of-home consumption of the two top drinks in Saigon.
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01/10/2018
The Dynamic World of E-Commerce in Asia
For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.
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24/09/2018
Vietnam: Into the minds of Millennial shoppers
Millennials are the key labor force as well as the main consumer target to keep an eye on.
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18/09/2018
Consumer Insights Asia: FMCG sees positive growth
FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017.
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13/08/2018
Vietnam: Reaching your target shoppers more efficiently
Understanding Vietnamese shoppers media habits and how this differs by key region.
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08/08/2018
M&A within FMCG: Reward, Risk or Both?
Within FMCG, the value and the number of M&A deals increase over the years.
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03/08/2018
Vietnam's retail market: Future growth
Future growth could lie in the transformation of key players
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05/07/2018
Future trends of Snacking
Snacking is the growth driver for Packaged Foods, thanks to spending uplift from consumers.
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04/07/2018
Consumer Insights Asia Q1 2018
FMCG growth in Asia slightly improves in Q1 2018
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20/06/2018
Winning Omnichannel
Shoppers visit more different types of channels with the rise of minimarts/CVSs & online shopping
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16/05/2018
Vietnam’s most chosen brands by sector 2018
2018's Top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
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15/05/2018
Vietnam’s most chosen brand owners 2018
Unilever, Masan Consumer and Vinamilk are the Top 3 brand owners for the sixth year running
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04/05/2018
Out-of-home, out of mind?
OOH consumption makes up nearly half (41%) of global spend and shows huge potential in Asian markets
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10/04/2018
Tet 2018: The season of giving
Tet 2018 is estimated to reach ~1% of total country’s 2017 GDP (over 45 trillion VND)
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05/04/2018
Report: Finding new shoppers through advertising
By the end of 2018 the global media industry is set to be worth over $550 billion.
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02/04/2018
Konsumer Insights Asia Q4 2017
FMCG in Asia enjoys a stronger growth of 3.9% in 2017.
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02/03/2018
Staying in the game
The FMCG market continues to perform strongly in Vietnam but fine-tuning will always be required.
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15/01/2018
Finding new shoppers in 2018
Can’t wait to know it all about how to drive brand growth next year?
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15/01/2018
Asian brands continue to outperform their rivals
Asia brand power explores how these innovative local retailers reshape Asia FMCG market
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15/01/2018
Konsumer Insights Asia Q3 2017
Overall Asia FMCG market was stable in Q3
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21/11/2017
Global e-commerce grocery market grows 30%
Online FMCG sales reach 0.5% share in Vietnam, recorded a significant uplift of 69% versus last year
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19/09/2017
Konsumer Insights Asia Q2 2017
FMCG market in Asia remains a growth of 3% in Q2 2017 versus last year
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05/09/2017
Asian women beauty ritual
Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)
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25/08/2017
Vietnam FMCG market: Today and Tomorrow
The featured trends of market and consumer in Vietnam to uncover growth
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18/08/2017
Navigating the future of FMCG in Asia
Asia represents a real-time preview of FMCG trends that will shape all markets over next few years
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17/08/2017
Winning Omnichannel & New growth formats
Global hyper&supermarket market share shrinks as e-commerce, discounters, traditional formats thrive
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10/08/2017
Nutritional packaged F&B: What is the future?
A lot of capability for further growth in nutrition market. What consumers think we should focus on?
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14/07/2017
Is Ecommerce the only way to win for FMCG players?
Despite digital’s rapid proliferation,FMCG brands need to remain vigilant of all their opportunities
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11/07/2017
Konsumer Insights Asia Q1 2017
FMCG growth in Asia slightly increases in Q1 2017 versus last year
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05/07/2017
What do today’s Vietnamese consumers think?
Vietnamese consumers are changing their thoughts, perceptions and behaviours. So what?
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15/06/2017
Innovation for growth
The report looks at the strategies that brands can employ to achieve a successful new product launch
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09/06/2017
Global FMCG online sales grew by 26% in 2016
E-commerce now contributes to 35% of global FMCG growth
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24/05/2017
Vietnam's top 10 most chosen brands by sector 2017
The top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
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24/05/2017
Vietnam’s most chosen brand owners 2017
Global players dominate the Non-Food sector while local players hold strong power in Food sector
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03/04/2017
Tet: A spectacular spending spree
Tet is a special time for celebration, consumption and spending in both Urban and Rural of Vietnam.
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27/03/2017
Vietnamese Tet 2017: Exploring Tet shopping season
Tet 2017 hit double-digit growth in both Urban 4 cities and Rural Vietnam
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16/03/2017
Konsumer Insights Asia Q4 2016
Brighter views in Urban Vietnam, India and Taiwan while a slight deceleration in Asia FMCG market.
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20/01/2017
More complex beauty regime among Vietnamese women
What can help current manufacturers be more competitive?
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24/10/2016
Global e-commerce grocery market has grown 15%
Both in Vietnam and globally e-commerce growth outpaces the FMCG market in the 12 months to 6/2016
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19/10/2016
Mini-Stores: The future of Vietnam's Modern Trade
Mini-stores in Vietnam continues to grow & meet consumer demands in their increasingly busy life.
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19/09/2016
Kantar unveils a new corporate identity
Unified look and feel reflects more collaborative working approach across all operating brands.
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14/09/2016
Konsumer Insights Asia Q2 2016
Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.
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05/09/2016
E-commerce in Vietnam: Is it time to invest?
Online shoppers tend to spend three to four times more than they would on an average shopping trip
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24/08/2016
Understanding regional differences in Vietnam
Not only are there differences between Urban and Rural, but also between the North and the South
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23/08/2016
Partnership with Facebook to expand ad measurement
Working with Facebook will allow us to inspire even better decisions to maximise advertisers’ ROI
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08/07/2016
Vietnam Packaged Food: Opportunities vs Challenges
Spending for Packaged Food sector is expected to increase in long-term
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21/06/2016
Konsumer Insights - Asia Q1 2016
Most of Asia’s FMCG markets remain positive, except for Malaysia, which is showing negative growth
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16/06/2016
Understanding FMCG Promotions in Vietnam
9 out of 10 households purchase an item on promotion at least once in 2015
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26/05/2016
Top 10 most chosen brands by sector 2016
Kantar Worldpanel honours Top 10 most chosen brands by sector in Vietnam
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26/05/2016
Vietnam’s most chosen brand owners 2016
Top 3 brand owners in both Urban 4 cities and Rural Vietnam preserve their positions in the 4th year
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22/04/2016
Vietnamese Tet 2016 & Shopper Trends
Tet value nearly doubles value of a normal month
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12/04/2016
FMCG Overview 2015 and What to expect for 2016
What was behind the FMCG slowdown in 2015? And what could we expect for 2016?
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24/02/2016
Tremendous challenge in Vietnam's retail landscape
2016 will be a key year for Modern Trade development here in Vietnam
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19/10/2015
Asian brands gain ground on global brands at home
In Rural Vietnam, local brands enjoy fast growth at double-digit rates over the last 2 years.
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29/09/2015
Konsumer Insights - Asia Q2 2015
Most of Asian countries’ FMCG values are still growing - though relatively slower than last year
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08/08/2015
Purchasing Konfidence - Q2 2015
Motto for today "Value for money". Consumers head towards belt-tightening on grocery and savings
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07/07/2015
FMCG online sales to reach $130 billion by 2025
Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.
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21/05/2015
Brand Footprint 2015: Top 10 Brands by Sector
Top 10 most chosen FMCG brands by sector (Health & Beauty, Food, Beverages, Home Care) in Vietnam.
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19/05/2015
Brand Footprint 2015: Top Brand Owners in Vietnam
Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam
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23/12/2014
Key trends to look out for in 2015
Our experts review the past year and look at the key trends for future success